Privacy Policy
Last Updated: March 8, 2026
Introduction
This Privacy Policy describes how MOONLIGHT LABS PTY LTD ("we", "our", or "us"), the operator of Imgfy (imgfy.io), collects, uses, stores, and protects your information when you use our AI-powered image generation and editing service (the "Service"). By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.
Information We Collect
Personal Data
We may collect the following personal information when you register or use the Service:
- Email address
- Payment information (processed securely by our payment provider; we do not store full card details)
- Account preferences and subscription details
Service Data
When you use the Service, we collect and process:
- Text prompts you provide for image generation or editing
- Images you upload for editing or modification
- Generated images and editing outputs
- Usage history and generation settings
Technical Data
We automatically collect:
- Web cookies and similar tracking technologies
- Performance analytics and service usage metrics
- IP address, browser type, and device information
How We Use Your Data
Service Provision
We use collected data to:
- Generate and process images based on your prompts and inputs
- Maintain your account and manage your subscription
- Provide technical support and respond to your enquiries
- Process payments securely
Service Improvement
We may use anonymised, aggregated usage data to:
- Improve service performance and reliability
- Understand how features are used and identify areas for improvement
- Develop new capabilities
Data Retention
We retain your personal data only as long as necessary to provide the Service or as required by law:
- Uploaded images: automatically deleted within 24 hours
- Account data: retained for the duration of your account, plus any period required by applicable law
- Generated images: retained in your account history per your subscription tier
- Usage logs: retained for a limited internal analysis period
Data Sharing and Third-Party Services
MOONLIGHT LABS PTY LTD does not sell your personal information. We may share data with:
- Third-party AI processors (OpenAI, Replicate) — de-identified prompts and images, for content generation only
- Payment processors — for subscription and purchase processing
- Cloud infrastructure providers — for hosting and secure storage
- Legal authorities — when required by law, court order, or to protect our legal rights
Your Privacy Rights
As a user, you have the following rights regarding your personal data:
- Right to access — request a copy of the personal data we hold about you
- Right to correction — request correction of inaccurate or incomplete personal data
- Right to deletion — request deletion of your personal data (subject to legal retention requirements)
- Right to restriction — request that we restrict processing of your data in certain circumstances
- Right to object — object to our processing of your personal data
- Right to data portability — request transfer of your data in a portable, machine-readable format
Content Generation Privacy
Regarding the content you generate using our Service:
- Your text prompts are transmitted to third-party AI providers in a de-identified manner — without your name, email, or account details
- Free tier users' generated images are publicly visible on the platform by default
- Paid subscribers may choose to keep their generated images private via account settings
- We do not use your prompts or generated content to train AI models without your explicit consent
Age Requirement
The Service is intended for users who are at least 18 years old. We do not knowingly collect personal data from individuals under 18. If we become aware that we have collected data from a person under 18, we will take steps to delete that information promptly. If you believe we may have collected data from someone under 18, please contact us at support@imgfy.io.
Security Measures
We implement appropriate technical and organisational measures to protect your personal data, including:
- Encryption of data in transit using TLS
- Secure cloud storage with access controls (Cloudflare R2)
- Automated image deletion within 24 hours
- Regular security monitoring and access controls
Data Protection Practices
We protect your data through:
- Encryption at rest and in transit
- Secure cloud storage with strict access controls
- Automated data lifecycle management and deletion
- Limiting data shared with third parties to the minimum necessary
International Data Transfers
MOONLIGHT LABS PTY LTD is based in Melbourne, Australia. When your data is processed by third-party AI providers or infrastructure services located outside Australia, we ensure:
- Transfers comply with applicable data protection laws, including the Australian Privacy Act 1988
- Appropriate contractual safeguards are in place with all third-party providers
- Data is de-identified where technically feasible before being transferred
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a revised date. Your continued use of the Service after changes are posted constitutes your acceptance of the updated Privacy Policy.
Contact for Privacy Matters
To exercise any of your privacy rights or raise a concern, please contact us:
- Email: support@imgfy.io
- We aim to respond to all privacy requests within 30 days
- If you are located in Australia, you may also lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au
Contact Information
For all privacy-related enquiries about Imgfy, please contact us:
Email: support@imgfy.io
